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3 Secret Website Promotion Techniques That Sizzle!

Aug 6

Posted by admin in Website Promotion Techniques

Web promotion is a big contributor for business growth. There are many techniques that are being practiced by web site owners to promote their web sites among the online audience. There are three secret web site promotion techniques that could definitely give your site that much needed edge. Providing links to your web sites from several different places on the net is one of the surest ways to increase web traffic. There are three ways to achieve this.

Every business has competition. The first secret technique to beat your competition will be to Google your competitor’s domain. Find out the sites, blogs and public discussion forums which link up to their web site. This way you get a list of relevant places where you should be putting up your links by posting into blogs and contributing articles/ discussion threads etc to forums. You can do this for every one of your competitors to exhaustively cover all possible online places to give your links. The links given in these blogs and forums are likely to be around for a long time and hence have long term benefits for your business. Of course you should be active and consistent – you should post updates and articles often and periodically and keep your links alive.

People generally search using keywords. They also ask questions. An example is Yahoo Answers where users can get answers to any question they want to ask. Your second secret technique is to post answers to potential questions in Yahoo Answers (and any other popular Question & answer sites). The questions should be well thought out and the answers should be interesting and relevant. The answers should certainly avoid being promotional; instead they can give a part of the answer and say that to find more the user can visit your web site. You should make sure that the answer links straight to the page where the entire detailed answer can be found and not to the home page or other pages. This is to ensure that you earn the trust of the user; he/ she will automatically be prompted to visit your home and learn more about the products and services that you offer. This way of building links to your web site is also a long term strategy as question & answer sites are used by several people most of the times.

The third secret technique is to get hold of a number of blogs that are already popular and are connected with your web site. Participating in these blog postings can go a very long way in generating traffic to your site. Every day a few blogs can be visited in turn and you can leave interesting posts with your signature that links back to your site subtly. Instead of placing posts that stand out, it will be natural to answer posts already there and be participative. If your posts are exciting, users are likely to be prompted to click on your signature and find out more about you.

Tip of the day - Global Information Network

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Can Traditional Promotion Methods Still Work In Today’s Competitive Internet World?

Aug 1

Posted by admin in website promotion

Most businesses today have an online presence too – whether they are small businesses or huge multi-nationals. While the internet marketing is booming today, is there a chance for traditional promotion methods to be practised effectively? Can they still produce results for your business? These are questions that are relevant in today’s business scenario with nearly all business models being based on the competitive internet world.

The answer is “Yes. Traditional promotion methods have their own power and they still work wonders for your business in today’s world”. Even a completely online business can benefit immensely from traditional advertising. There are several logical reasons for this the top one being that offline promotion methods are portable and easily accessible. For instance, an advertisement that is run on a paper is received as part of every day routine by a whole lot of people and it is accessible to the entire family. It can be carried by a person anywhere, anytime. It can be read/ referred by him when ever he wants. He can show it to as many people as he likes by just carrying it in his pocket. When you compare a banner ad on a web site with this traditional form of advertising, it is clear that the banner will be seen only when the person is accessing the site where the banner is hosted. It cannot be carried around. Next best thing about traditional promotion is that it gives a personal touch. People are able to connect with real people and a real bustling office/ business premises when they look at an offline advertisement. With online methods, all they are able to visualize is a computer. The reach from traditional advertising is much higher among the local people around the business (which forms the majority of the customer base) as compared to online marketing strategies. Offline advertising like a flyer in a public mall forces people to look at it where as banners hosted in web sites can be optionally avoided.

Business cards which are a traditional promotion method are very effective tools to increase business. They can be handed over to numerous people instantly and give them an inkling about your business; they can connect you with the business and can look at details from your web site whenever they want. By using newspapers and local television networks, you will be able to concentrate on the local community and cover a large population in the area where your business is located. Social networking among friends, colleagues and so on is another effective promotion technique especially considered as a long term strategy – it builds exponentially over a period of time creating a huge customer base. Traditional promotion methods are especially followed by small businesses whose presence is quite limited. They have greater results from methods like holding community conferences, conducting trade shows and road shows, organizing local groups and meetings for them, membership in the local Chamber of Commerce to meet other business people are some of the promotion methods that still work and show results which are there for every one to see.

You can learn more traditional methods that still work in today’s competitive internet world and also make a ton of money in the Global Information Network.

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